The reason why many Instagram accounts don’t see growth for years is the lack of clearly set goals. Account owner does not understand it themselves as to what they need the account for and because of it, they’re trying a bit of everything. They follow various suggestions that don’t fit their strategy, the result doesn’t produce, they fall back and continue to make the same mistake again. To launch your project on Instagram quickly and successfully, start with setting a goal.
Think about it, what do you need an Instagram profile for? Possibly, you want to sell your services, attract participants for training sessions, make money selling ad spaces, or increase brand awareness through the personality of its owner. The kind of content you need to produce, the way you promote it among many other things depends on what kind of a global target you set out for your account.
Select the type of your Instagram account: personal account, business account, or creator’s account. The first type will suit those who are just taking a look around. Business account should be chosen by users who plan to actively promote their product/service. With this type of account, one can track and view the audiences and statistics for their posts and, also, launch ads. Creator’s account is very similar to business one but with even more advanced statistics – there is a summary report of all the follows/unfollows for the day or week.
It’s important to determine the format of your profile: a personal page, storefront, or public group. The first format is good for a blogger, expert, or owner of a brand either well-known or new. The second one will only suit stores. A public group, as a rule, is a subject profile to profit from advertisements. These days, the most lucrative and easiest to promote is personal profile.
Connect your Instagram business account to Content Office to be able to get a view of not only new likes or comments but also the statistics for it on each post. See the whole picture in the planner mode so that there is not a single comment left unanswered and you know exactly what posts your audience liked the most, and the best time to publish your posts.
Get the character of your target audience. Who might be interested in your profile? Create a few collective character types of your clients from your target audience. Find 5 of your clients on social media. Carefully review each of their profiles. Write down the following: profession, values, interests, gender, age, marital status, income level. Describe their character as detailed as possible. When you’re going to address your target audiences, address those particular types of characters. This information will give you an understanding as to what content is attractive to them.