Instagram Account Management Goals

The reason why many Instagram accounts don’t see growth for years is the lack of clearly set goals. Account owner does not understand it themselves as to what they need the account for and because of it, they’re trying a bit of everything. They follow various suggestions that don’t fit their strategy, the result doesn’t produce, they fall back and continue to make the same mistake again. To launch your project on Instagram quickly and successfully, start with setting a goal.


What do you need an Instagram profile for? The content you need to produce and how you promote it, among many other things, depends on what kind of global target you set for your account. Possibly, you want to sell your services, attract participants for training sessions, make money selling ad spaces, or increase brand awareness through the personality of its owner.


Select the type of your Instagram account: a personal account, business account, or Creator's account. The first is for those who are just watching. Users who plan to promote their product/service should choose a business account. With this type of account, one can track the statistics, view audiences, and launch ads. And most importantly, only for business accounts, secure auto-posting (posts, Stories and Reels) is available immediately from the Content Office app. According to Instagram requirements, this option is unavailable for a Personal account or a Creator. The Creator's account is similar to a Business and has more advanced statistics.


Connect your Instagram Business account to Content Office to view your feed, new likes or comments, and statistics. See the whole picture in the Plan mode so no single comment is left unanswered, and you know what posts your audience liked the most. 


Schedule your posts a week ahead and set up posts and Reels auto-posting directly to Instagram. As we said, auto-posting with the Content Office app is 100% safe, officially approved by Instagram, and complies with Instagram rules and policies.


Get the character of your target audience. Who might be interested in your profile? Create a few collective character types of your clients from your target audience. Find 5 of your clients on social media. Carefully review each of their profiles. Write down the following: profession, values, interests, gender, age, marital status, and income level. Describe their character in detail. When addressing your target audiences, handle those particular types of characters. This information will give you understand of what content is attractive to them.