How to Create the Instagram Content Plan for the Posts

Promoting an Instagram profile without a content plan is possible, but it would be very ineffective. First, a content plan saves you a lot of time every day. Second, your audience will grow if you regularly publish new posts. Third, the content plan will help you achieve your goals on Instagram: increase sales, find new clients, and uncover a new product. Here, we’ll describe how to create a content plan for Instagram quickly. 


We have two modes at our disposal for scheduling posts: in the ‹View› mode, design the visual feed and captions for your posts. In the ‹Plan› mode, add ideas for posts, schedule posts / auto-posting, and follow the content preparation process together with colleagues or clients.


Before you start drafting post ideas and visual content, you must set the goals for your Instagram. Consider: Why do you need an Instagram profile? On objectives you set for your profile depend what content you should create.


No idea what to write on Instagram? Congrats! Now you have a ready-to-copy list of ideas for all occasions: entertaining, selling, and educational. Choose ideas for a content plan: Open the Grid tab → + → Tap ‹Ideas› → Select one or multiple ideas from the list. If you want to multiply your efficiency many times over, then make a great habit of writing down your ideas as soon as they come up. You know very well the most unique and unconventional ideas come suddenly and quickly disappear. And let your motivation be not only because you will have many more ideas, but the more ideas you write down, the easier and more ideas will be born again and again.


Plan the publishing schedule a few weeks in advance. Remember, there is no race after content quantity on Instagram in 2024. Emphasize content quality. Specify the publishing frequency of your posts, and then plan. Create the publishing schedule and set up Auto-posting or reminders to see the whole plan and follow the schedule.


Save time and follow schedule - set up an Auto-posting or publish post & comment manually.  All finished publications are stored in the Archive and can be recovered to the grid again.


Plan your Instagram feed visually - design your feed in a cohesive style. Choose a ready-to-copy grid pattern from our collection: tiles, zigzag, diagonal, and more. Next, upload photos and videos to one or multiple posts at once, or quickly replace images with a new one: Select multiple posts → Edit  → ‹Replace Photo›. Make the visual feed aesthetic in one go - swap posts or move several posts at once. Double-tap a post, then tap a post that you want to change. Or select multiple by double-tapping each and clicking between the two posts in the feed where to move.


Edit one or several posts at once extremely fast: change ideas; replace covers; copy and paste data; clean data for your posts or archive your posts; Archived posts can always be recovered and put back to the grid.


Nobody wants to read a long sheet of paper full of text. Make it easy to read in Content Office – separate it into paragraphs, add some pretty-looking symbols, emojis, or use templates so that you don’t have to write the same text twice. If the text exceeds 2200 symbols, Content Office will automatically move the text to comments. Get started with ready-to-copy captions from Content Office. Please choose one of the captions and customize it for your Instagram.


Set a progress status to see what phase they are in, one of the following: ‹To do›, ‹In progress›, ‹In review›, or ‹Ready›.


Connect your project to Instagram to be able to view not only new likes or comments but also their statistics for each individual post. See the summary of the whole posts so that you do not leave a single comment without an answer and to know exactly what posts did your audience like the most. Open a post that’s already been published to prepare answers to all the comments without leaving the app.