It’s possible to promote an Instagram profile without a content plan but it would be very ineffective to do so. First, a content plan saves you a lot of time every day. Second, if you regularly publish new posts, your audience will inevitably grow. Third, the content plan will help you achieve your goals on Instagram: increase sales, find new clients, and uncover a new product. Here, we’ll describe how to extremely quickly create a content-plan for Instagram.
We have two modes at our disposal for post planning: in the ‹View› mode, design the visual feed and captions for your posts, in the ‹Plan› mode, add ideas for posts, create a schedule and monitor the content preparation progress with your colleagues and clients;
Before you start creating captions and visual content for your posts, you must set the goals for your Instagram. Think about it, what kind of topics you need to start: entertainment, marketing or useful tips. Always try to save ideas for posts as soon as they come to your mind. Write new ideas to a list in the Content Office app.
Plan the publishing schedule a few weeks in advance. Remember, there is no race after content quantity on Instagram in 2020. Put the emphasis on content quality. Specify the publishing frequency of your posts and plan the gird: insert post ideas from the list; or temporarily add an empty post; put your most successful posts that got many favorites, likes, and comments on the schedule again: add a post from the Archive to the grid right away.
Create the publishing schedule and set up reminders to see the whole plan and to follow the schedule. Create a schedule for all the posts at once in a matter of just a few minutes: select several posts at once, set the time and date, set the time interval between the publishing of your posts; Make sure that Content Office has permissions to show notifications.
Visually plan your Instagram feed – create the feed in a cohesive style. Upload new images/videos to the feed or add covers to posts that are already scheduled; drag & drop pictures to the desired spot, replace one with another to find a better combination; If you don’t have the visual content ready for a post yet, don’t set the planning process aside for later – temporarily add your post without a cover instead.
Edit one or several posts at once extremely fast: change ideas; replace covers; copy and paste data; clean data for your posts or archive your posts; Archived posts can always be recovered and put back to the grid.
Nobody wants to read a long sheet of paper full of text. Make it easy to read in Content Office – separate it into paragraphs, add some pretty-looking symbols, emojis, or use templates so that you don’t have to write the same text twice. If the text exceeds 2200 symbols, Content Office will automatically move the text to comments.
Set the progress status of posts to be able to see at a glance what phase they are in: which posts are in the process of making, which ones have yet to be created, and which ones are already finished. If a post is not ready yet, you can set the progress status to one of the following: ‹To do›, ‹In progress›, or ‹In review›.
Publish your post manually when you get the reminder but remember that the publishing process for a post containing a photo or a video is a bit different from publishing to the Carousel. Next, post your comment and return to Content Office to finish the publishing process. All finished publications are stored in the Archive and can be recovered and used in the grid again.
Connect your project to Instagram to be able to view not only new likes or comments but also their statistics for each individual post. See the summary of the whole posts so that you do not leave a single comment without an answer and to know exactly what posts did your audience like the most. Open a post that’s already been published to prepare answers to all the comments without leaving the app.