How to Create a Content Plan for Stories

You can publish Stories without a content plan. You can publish something spontaneous, something that cannot be planned because the brightest moments come when you don’t expect them. But to make use of Stories in the same productive way and to achieve the goals you set, you have to plan some part of the content in advance. Here, we’ll tell you how to create a content plan for Stories extremely fast.


We have two modes at our disposal for scheduling Stories: in the ‹View› mode, rearrange  photo & video order and design your Stories. In the ‹Plan› mode, add ideas for Stories, schedule posts / auto-posting, and follow the content preparation process together with colleagues or clients.


Before you start creating topics and visual content for Stories, you must set the targets for your Instagram. Think about it, what kind of topics you need to uncover to achieve your goals. Always try to save ideas for Stories as soon as they come to your mind. Write new ideas to a list in the Content Office app.


Plan the publishing schedule for a week in advance. Remember, there is no race after content quantity on Instagram in 2023. Put the emphasis on content quality. It’s recommended to publish around 5-10 Stories a day with equal time intervals between them so that it’s seen by as many followers as possible. Create the publishing schedule and set up reminders to see the whole picture and to follow the schedule. Create a schedule for all the Stories at once in a matter of just a few minutes: select several Stories at once, set the time and date, set the time interval between the publishing of your Stories; Make sure that Content Office has permissions to show notifications.


Upload new images/videos to the plan or add thumbnails for Stories that are already scheduled. Drag & Drop, replace one with another. If you don’t have the visual content ready for a Story yet, don’t set the planning process aside for later – temporarily add your Story placeholder.


Edit one or several Stories at once extremely fast: change ideas; replace thumbnails; copy and paste data; erase data for your posts or archive your posts; Archived Stories can always be recovered from the Archive and put back to the grid. 


Generate Stories covers from a set of ready-to-copy graphic elements - play with the arrangement of graphics, size, composition, color, and background: Select multiple Stories → Edit →  Adjust → Graphics.


Prepare the captions for Stories in advance and make sure you include every little detail. Get started with ready-to-copy captions from Content Office. Please choose one of the captions and customize it for your Instagram. Schedule text, captions, location, link, and question. Add hashtags in advance to promote your content to new audiences. Make captions easy to read in Content Office – separate it into paragraphs, add some pretty-looking symbols, emojis, or use templates so that you don’t have to write the same text twice. 


Set a progress status to see what phase they are in, one of the following: ‹To do›, ‹In progress›, ‹In review›, or ‹Ready›. 


Publish your post manually and return to the Content Office app to finalize the publishing process. All finished publications including Stories are stored in the archive and can be recovered and used in the grid again.